Mission content policy

This policy sets out what a brand may ask the crew to do on CRW. CRW is operated by Adwiz Digital LLP. Every mission passes our compliance gate before it goes live.

Allowed mission types

• Product sampling
• Events and pop-ups
• Street teams
• Trial purchases with reimbursement
• Disclosed UGC
• Research and feedback

Not allowed

CRW does not run missions that ask for:

• marketplace, app-store or map reviews or ratings
• app installs
• follower or like farming
• buying out the shelf, meaning inventory buy-out missions
• anything illegal, unsafe or discriminatory
• anything that targets minors

Disclosure rules

Every UGC mission must require the #ad disclosure, or the disclosure the brief specifies, as ASCI guidelines require. Content without it is not approved. Brands must not ask members to hide that a post is sponsored.

Claims and products

Briefs must describe products truthfully. Claims must be ones the brand can support. Regulated products need the required licences and age limits.

Safety for members

Missions must be safe to do in public spaces. Members are never asked to enter private property without permission, to confront people, or to take photos of people who have not agreed.

Privacy

Briefs must not ask members to collect personal data beyond what the mission needs. Proof that shows other people must respect their privacy.

Enforcement

We may decline, pause or remove a mission that breaks this policy. Repeated or serious breaches can lead to suspension of the brand account. Members who spot a mission that breaks this policy can tell us at hello@crw.adwiz.in.